1965:
Establishment of Keat Radio & Electrical Co. in Balik Pulau, Penang by founder Dato' Sri Chew Weng Khak.

1974:
Ist Branch was set up in line with its business expansion. 1976:
Ventured into import, export and distribution of electrical home appliances. 1977:
Incorporation into a private limited company, Keat Radio Co. Sdn. Bhd. 1982:
Pensonic Sales & Service Sdn Bhd was established as it imported audio and visual products under the brand 'Pensonic'.

1984:
Registration of Pensonic trademark in Malaysia and eventual registration in over 20 countries. 1994:
Incorporation of Pensonic Holdings Berhad.

1995:
Successful listing on the Second Board of Bursa Malaysia Securities Berhad. 1999:
Accorded the ISO 9002 accreditation.

2002:

 

Upgraded to ISO9001-2000 accreditation.

Pensonic Table Fan PF-42 won the 2002 Energy Efficiency & Best Price Fan 2002 from Tenaga Nasional Berhad and Ministry of Energy, Communications and Multimedia.

Involvement in Own Brand Manufacturing (OBM) and Own Design Manufacturing (ODM). Under its multibrand business model, it owns LEBENSSTIL KOLLEKTION of Germany and holds the sole-distributorship in Malaysia for PRINCESS of Holland.
 

The first Malaysian brand to be awarded the Brand Promotion Grant (for export market) and logo "MADE IN MALAYSIA FOR THE WORLD". 
 

 

2004:

Awarded the NATIONAL CREATIVITY & INNOVATION AWARD by the Malaysia Design Technology Centre for outstanding brand building.

Pensonic Blender PB-501 was recognised as the Malaysia Good Design Mark by the Malaysia Design Council.

2005:
Launch of Pensonic's new logo and '12 Pensonic Friends' campaign.
  2006:

Lauch of 'Pensonic Friends Season 2' campaign.
 

Acquisition of Amtek Marketing Services Sdn. Bhd. and Amtek Marketing Services Pte. Ltd. which owns CORNELL of USA and obtained the sole-distributorship in Malaysia for internationally-acclaimed brands like GE APPLIANCES of USA and MORPHY RICHARDS of the UK.
 

2007:

Awarded the Brand Excellence Award 2007 by Ministry of International Trade and Industry.
 

Launch of 'Pensonic Friends Season 3' campaign.

Pensonic launched the new '25 Friends of Pensonic' campaign featuring 25 successful Malaysian icons to celebrate Pensonic's 25th anniversary.
 

 

2008:

Pensonic established its business presence in 27 countries worldwide.

Recipient of Brand Excellence Award by The Ministry of International Trade & Industry.

Launch of "Pensonic, Your Friend, Your Enjoyment" campaign.
 

 

2009:

The Best Electronic goods TVCS 2008 by Marketing Magazine.

Recipient of Brand Excellence Award by The Ministry of International Trade & Industry 2008.

Pensonic launched the new '25 Friends of Pensonic' campaign featuring 25 successful Malaysian icons to celebrate Pensonic's 25th anniversary.

2010:

The Putra Brand Awards 2010.

recipient of Brand Excellence Award by The Ministry of International Trade & Industry 2010.

Participate in the NKEA labs organized by PEMANDU to plan out the National Economic Transformation Program.

2011:

3 Prestigious Awards in the first quarter of 2011.

Brand Excellence Award (Merchandise) Industry Excellence Awards.

The Putra Brand Awards 2011 Special Mention Award in Personal Household & Outdoor Appliances by Matrade.

The Best Brands in Consumer in Electrical Home Appliances by The Brand Laureate Awards.

 

 

ETP (Economic Transformation Programme)

Pensonic Holdings Bhd. Will invest RM250millionto set up a home appliance manufacturing hub and international distribution network.

 

A Press statement from Pensonic Holdings, 19th April 2011

Pensonic will spearhead manufacturing hub & international Distribution Network in ETP, revealed today by prime minister.

 

 

"Pensonic Holdings Bhd will spearhead an initiative to establish a manufacturing hub and international distribution network of Electrical Home Appliances [EHA] and an international distribution network. This initiative aims to capture the rising market opportunities in the Southeast Asian region and the Middle East. It emphasis strong product branding and product R & D, and will enhance the position of Malaysia in the regional EHA sector, particularly in own branding manufacturing [OBM] ad the original design manufacturing [ODM] regimes. With a strong human resources development program to be put in place and a commitment to local sourcing, the project is expected to play a key role in the developing more SMI suppliers and providing quality jobs to people at large," announced the Prime Minister Dato' Sri Najib Tun Razak today at the PICC for ETP Progress update #5!

 

"Pensonic Holdings Bhd has always been an active participant with the Government in promoting Industrial Development in Malaysia, especially in offering opinion and suggestions on the support of the SMI/ SME and also assist the Government in formulating the strategies in brand building", said Dixon Chew, the Group Managing Director.

 

To eventually involved in the ETP [Economic Transformation Program] Pensonic started with the invitation to be a member of E & E lab in the NKEA workshops back in May 2010. Then Pensonic has shared its experiences in branding management, supply chain management, international marketing and also revealed to the lab on a 5- year corporate expansion plan that aims to increase the sales to 3 folds in 5 years' time. This project with an investment of RM250mil over the next 10 years is expected to be able to develop more SMI/SME suppliers and has a GNI contribution of about RM500 million and also creates 850 increment of employment opportunities by 2020.

 

For Pensonic, the vision of this project is also to create a Major Malaysian Player in EHA, which will compete at PAR with other regional and global players in the targeted markets and through this business endeavor, contribute significantly to Malaysia's ETP that aims to propel Malaysia towards a high income nation by the year 2020!