As we return to time, the foundation of Pensonic was planted in 1965 when Keat Radio Co. Sdn Bhd was setup by Dato' Chew to sell electrical appliances. His initial setup Keat Radio Co. Sdn Bhd has profited well to enable him to expand into his first branch in 1974.
This venture was presented with a golden opportunity to challenge his entrepreneurship when he was appointed as the distribution agent of Japanese products. In his experience in this capacity, Dato' Chew came to realize the opportunities and threats of solely of dependent on Japanese products. In his request to further expand in his business portfolio, this period in time saw his first ignition in creating a local brand to counter the invasion of Japanese made products that were more pricey, therefore become relatively expensive for the locals.
The birth of Pensonic was conceived in 1982 when Dato' Chew with his visionary insight, saw the tremendous business opportunities for locally made audio appliances at more affordable prices. Since then, there was no turning back for Pensonic as the first Malaysian brandname in household appliances.
To rationalize the positioning of Pensonic, the essence of determination is much reflected in what Dato' Chew has to say: "I created the brand 'PENSONIC' to ensure that all the work put in by my " company especially my staff and workers would stay permanently in the mind and the heart of the people and to ensure that Malaysian have one brand in household appliances which we can call our own.